Upcoming Events at UT McCombs School of Business
Fri Oct 14, 11:30 AM - Fri Oct 14, 1:00 PM
1900 University Ave, Austin, TX 78705
Community: 6th Street
Description
On Friday, Oct. 14, join us for lunch as Professor Vijay Mahajan discusses his research on The Invisible Global Market: Marketing to the Other 86%. The invisible market represents 6 billion people—where the new growth is coming from. Mahajan will share th
Event Details
On Friday, Oct. 14, join us for lunch as Professor Vijay Mahajan discusses his research on The Invisible Global Market: Marketing to the Other 86%. The invisible market represents 6 billion people—where the new growth is coming from. Mahajan will share the “rules of engagement” that make emerging markets tick, and how to look for leap frog technologies that jumpstart untapped markets. His latest book, Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion Aspirations, will be published in September 2016. Register today for Mahajan’s Oct. 14 event.
