Thu Jun 23, 6:00 PM - Thu Jun 23, 9:00 PM
979 Springdale Rd #160, Austin, TX 78702

Community: Austin


Brand engagement, Fashion Show, Giveaways, FoodTrucks + more! B.D.F.O. Lifestyle will officially launch here @ Springdale Station.

Event Details

It's official! B.D.F.O. Lifestyle is here and we’re on a mission to instill confidence through clothing in the everyday lifestyle. We stand for Bold. Determined. Fierce. Outstanding. because we believe we all should feel “so B.D.F.O.“ in the clothes we wear.
Join us for a launch designed to embrace you with positivity and instill you with confidence, leaving you feeling “so BDFO!” Check out the highlights:

Fashion Show! Exclusive event launching our Summer Solstice collection.
B.D.F.O. Pop-up: Enjoy the in-person B.D.F.O. storefront experience (+ Early Access to the Summer Solstice collection )
Access to all event activities: Engage with the brand 1:1
Urban Betty Beauty Bar: Exclusive styling experience presented by Urban Betty
Local Marketplace: Shop with local vendors and support small businesses at the Vendor Market!
Food Trucks: Enjoy our featured local food vendors on site.
Giveaways! Enter to win prizes valued at over $250!
Student, General and VIP Access
VIP Access Features:
Ticket VALUED OVER $250 and includes:

Reserved VIP Front Row Seating at the Fashion Show
Complimentary Session at the Urban Betty Beauty Bar
VIP Swag Bag (Valued over $50!)
Complimentary Beverage
Exclusive VIP Badge with Discount QR code
Access to all event activities
Exclusive access to the B.D.F.O. Storefront
Access to the Vendor Market & Food Vendors
Chances to enter all giveaways (featuring Urban Betty, Vendor Market, and B.D.F.O. products)
Current Event Sponsors (more coming soon!)
Urban Betty
Misfits Protein Bars
Siete Foods
Girl Flock Party
Cinful Sweets
Urban Betty Haircare
Girl Guitar Austin
Adventure EXP
Vendors and Food Trucks: List coming soon!
Want to be a Sponsor or Vendor? Send us a message at

Things to know:
This event will take place outdoors with some indoor activities. There is no virtual option for the event.
Guests are advised not to attend if they have been exposed to COVID, have a recent positive COVID diagnosis, and/or have been ill.
Beer and Wine will be served for those 21 and over. ID required for a wristband.
Free parking on site and within walking distance is available.
Only leashed and harnessed service animals are allowed.
For every purchase made onsite, one tree will be planted. Learn More Here.

Thanks for coming! You're so B.D.F.O!

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