BACK-TO-BACK ‘FRYE DAYS’ DAY PARTIES

Event Location

Description

Two Days, Two Stages, and 22 Artists at Swan Dive on March 17 & 18, 2016

Event Details

Two Days, Two Stages, and 22 Artists at Swan Dive on March 17 & 18, 2016

New York, NY (March X, 2016) – Leading up to the opening of The Frye Company’s flagship store in Austin, Texas, set to debut early fall 2016, the iconic brand steeped in American craftsmanship will be hosting FRYE DAYS, back-to-back day parties at Swan Dive during the South by Southwest Music Festival. Curated by NoiseTrade and featuring 11 bands per day on two stages, FRYE DAYS will include live sets from rayLand Baxter, Judah & the Lion, Escondido, Penny & Sparrow, Liza Anne, Lily & Madeleine, Aubrie Sellers and many more. Free and open to the public, doors open at 11:30 a.m. on both Thursday, March 17 and Friday, March 18, 2016.

Confirmed artists for FRYE DAYS powered by NoiseTrade include: Joon Moon; The Cactus Blossoms; Andrew St. James; Lily & Madeline; Judah & the Lion; Run River North; The Peach Kings; Liza Anne; Penny & Sparro; and Lissie; Lawrence; Aubrie Sellers; Margaret Glaspy; Basia Bulat; rayLand Baxter; Wild Child; Banditos; River Whyless, Escondido; My Bubba; and John Mark Nelson. For the detailed schedule, additional information and to RSVP, visit http://2016.do512.com/fryedays.

Swan Dive is located at 615 Red River Street on the corner of the 6th and Red River. Visit swandiveaustin.com for more information.

More on The Frye Company
Founded in Massachusetts in 1863 by John A. Frye, The Frye Company is the original maker of American footwear.

For more than 153 years, Frye craftsmen have been dedicated to the art of shoemaking, creating modern patterns, discovering materials and even inventing machinery. Rooted in authentic American heritage, The Frye Company uses the best leathers, designs and innovations in the pursuit of timeless, artisanal style.

Today, the brand is propelled by its relevance and expansion into new categories, while remaining true to its original promise. Frye products have withstood the test of time and have created brand loyalists across cultural shifts and the passing of generations.

Since 2011, Frye has expanded its presence to include stores in SoHo NYC, Boston, Chicago, Georgetown, Atlanta, Dallas, Long Island (NY) and Fairfax (Virginia).

Frye’s mission, to make iconic leather goods that endure, has remained unchanged throughout its storied history. Visit www.thefryecompany.com.

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